--- title: markit360 Case Studies | Melissa Izor --- [![markit360-brand.png](https://casestudies.markit360.com/hs-fs/hubfs/markit360-brand.png?width=350&height=87&name=markit360-brand.png "markit360-brand.png")](https://casestudies.markit360.com/) ## Melissa Izor ![](https://casestudies.markit360.com/hubfs/Markit360-June2016/Images/theteam-mizor-150x150.jpg) ### Recent Posts ## [Case Study: QCS Logistics](https://casestudies.markit360.com/casestudiesblog/qcs-logistics-marketing-case-study) Posted by [Melissa Izor](https://casestudies.markit360.com/casestudiesblog/author/melissa-izor) on Feb 8, 2017, 1:44:14 PM [![](https://casestudies.markit360.com/hubfs/images/QCS-casestudy-featimage.jpg)](https://casestudies.markit360.com/casestudiesblog/qcs-logistics-marketing-case-study) **SITUATION** [markit360 was hired by QCS Logistics (QCS), a 30-year, family owned transportation logistics company based in New Orleans, to execute an integrated content marketing campaign to elevate its industry profile and reach new customers. The campaign included development of a new website, a blog and ongoing services including blog writing, management of socia](https://casestudies.markit360.com/casestudiesblog/recent-project-branding-campaign-0)[l media platforms and public relations. Through these tools, we increased the quantity and quality of QCS’s e](https://casestudies.markit360.com/casestudiesblog/recent-project-branding-campaign-0)[ngagement with a number of audiences, including prospective and existing clients, business and community groups, industry trade publications, and trade organizations.](https://casestudies.markit360.com/casestudiesblog/recent-project-branding-campaign-0) [Read More](https://casestudies.markit360.com/casestudiesblog/qcs-logistics-marketing-case-study) 0 Comments [Click here to read/write comments](https://casestudies.markit360.com/casestudiesblog/qcs-logistics-marketing-case-study#comments-listing) ## [Case Study: Presqu'ile Winery](https://casestudies.markit360.com/casestudiesblog/case-study-presquile-winery) Posted by [Melissa Izor](https://casestudies.markit360.com/casestudiesblog/author/melissa-izor) on Jul 19, 2016, 3:44:59 PM [![](https://casestudies.markit360.com/hubfs/_TA24771.jpg)](https://casestudies.markit360.com/casestudiesblog/case-study-presquile-winery) **SITUATION** A Santa Maria Valley, Calif., winery with strong Gulf Coast ties was seeking to introduce its brand to consumers in Louisiana, beginning with the culinary capital of the South, New Orleans. Presqu’ile Winery tapped markit360 to help introduce its wines and build relationships with key industry decision makers, culinary VIPs and consumers. As part of the strategy, markit360 identified a charitable partner fully supported by the local culinary and wine trade and helped establish a strong partnership that would create additional opportunities for exposure and relationships within the hospitality industry. [Read More](https://casestudies.markit360.com/casestudiesblog/case-study-presquile-winery) 1 Comment [Click here to read/write comments](https://casestudies.markit360.com/casestudiesblog/case-study-presquile-winery#comments-listing) ## [Case Study: Deanie's Seafood's Pinch-A-Palooza](https://casestudies.markit360.com/casestudiesblog/case-study-deanies-seafoods-pinch-a-palooza) Posted by [Melissa Izor](https://casestudies.markit360.com/casestudiesblog/author/melissa-izor) on Jul 14, 2016, 5:35:23 PM [![](https://casestudies.markit360.com/hubfs/Pinch_0098.jpg)](https://casestudies.markit360.com/casestudiesblog/case-study-deanies-seafoods-pinch-a-palooza) **SITUATION** In the wake of the disastrous impact of the BP Oil Spill on Louisiana's seafood industry, 40 percent of restaurateurs saw "seafood safety perception" as their top challenge a year later. Meanwhile, other market factors included a sluggish economy, rising gas and commodities prices and low consumer confidence. In response to these challenges, Deanie's Seafood developed public relations initiatives to reinforce awareness of its brand among all audiences and increase traffic and sales by promoting traditional and special Crawfish menus. [Read More](https://casestudies.markit360.com/casestudiesblog/case-study-deanies-seafoods-pinch-a-palooza) 0 Comments [Click here to read/write comments](https://casestudies.markit360.com/casestudiesblog/case-study-deanies-seafoods-pinch-a-palooza#comments-listing) ## [Case Study: Edible Schoolyard New Orleans' Edible Evening](https://casestudies.markit360.com/casestudiesblog/case-study-edible-schoolyard-new-orleans-edible-evening) Posted by [Melissa Izor](https://casestudies.markit360.com/casestudiesblog/author/melissa-izor) on Jul 14, 2016, 5:22:33 PM [![](https://casestudies.markit360.com/hubfs/2011-03-24_06-07-54_-_DSC_2013_copy.jpg)](https://casestudies.markit360.com/casestudiesblog/case-study-edible-schoolyard-new-orleans-edible-evening) **SITUATION** Edible Schoolyard New Orleans (ESY NOLA) is a progressive charter school program that incorporates an organic garden and kitchen to expose students to growing, cultivating, marketing and cooking with fresh, locally grown produce. ESY NOLA's innovative garden-to-table educational curriculum is taught in five schools operated by FirstLine Schools in inner city neighborhoods. Each year ESY NOLA hosts a casual yet upscale fundraiser in the gardens of its flagship location, Samuel J. Green Charter School, that features more than 20 local restaurateurs showcasing the produce grown in the school’s Edible Garden. [Read More](https://casestudies.markit360.com/casestudiesblog/case-study-edible-schoolyard-new-orleans-edible-evening) 0 Comments [Click here to read/write comments](https://casestudies.markit360.com/casestudiesblog/case-study-edible-schoolyard-new-orleans-edible-evening#comments-listing) ## [Case Study: Trombone Shorty Foundation's Shorty Fest](https://casestudies.markit360.com/casestudiesblog/case-study-trombone-shorty-foundations-shorty-fest) Posted by [Melissa Izor](https://casestudies.markit360.com/casestudiesblog/author/melissa-izor) on Jul 14, 2016, 5:00:21 PM [![](https://casestudies.markit360.com/hubfs/Markit360-June2016/Images/Shorty_Fest_final-sm.jpg)](https://casestudies.markit360.com/casestudiesblog/case-study-trombone-shorty-foundations-shorty-fest) **SITUATION** A newly formed organization and partnership with Tulane University’s New Orleans Center for the Gulf South, the Trombone Shorty Foundation created Shorty Fest during its first year of operations as a benefit concert held during the second weekend of the New Orleans Jazz & Heritage Festival. The concert–which is headlined by Trombone Shorty & Orleans Avenue, fronted by Foundation founder Troy “Trombone Shorty” Andrews–features live performances by some of the biggest names in New Orleans music and emerging talent, including students from the Foundation’s signature program, the Trombone Shorty Academy. [Read More](https://casestudies.markit360.com/casestudiesblog/case-study-trombone-shorty-foundations-shorty-fest) 0 Comments [Click here to read/write comments](https://casestudies.markit360.com/casestudiesblog/case-study-trombone-shorty-foundations-shorty-fest#comments-listing) ## [Case Study: Deanie's Seafood Public Relations Campaign](https://casestudies.markit360.com/casestudiesblog/recent-project-branding-campaign) Posted by [Melissa Izor](https://casestudies.markit360.com/casestudiesblog/author/melissa-izor) on Jun 10, 2016, 5:29:11 AM [![](https://casestudies.markit360.com/hubfs/Markit360-June2016/Images/Deanies_Seafood_Aquarium_Event.jpg)](https://casestudies.markit360.com/casestudiesblog/recent-project-branding-campaign) **SITUATION** On behalf of Deanie's Seafood, markit360 designed and executed an external relations campaign to elevate awareness of the brand, reinforcing its ties to the local community and highlighting the unique attributes of its second location in the New Orleans French Quarter. Deanie's Seafood added 1,300 square feet of private party space to its French Quarter location when it was rebuilt and expanded in 2006 after sustaining damage during Hurricane Katrina. [Read More](https://casestudies.markit360.com/casestudiesblog/recent-project-branding-campaign) 0 Comments [Click here to read/write comments](https://casestudies.markit360.com/casestudiesblog/recent-project-branding-campaign#comments-listing) [All posts](https://casestudies.markit360.com/casestudiesblog/all) ### Subscribe to Email Updates ### Recent Case Studies